Examples of implementation
Here are some examples of the application of digital marketing:
Digital television is connecting with internet applications. People can now log into their social media accounts, watch videos and browse news feeds on their TV.
Interactive screens They are found in stores, on the azerbaijan telegram data streets and even in the subway, displacing outdoor advertising. This channel allows for close interaction with the consumer, attracting them with a message and helping them make a purchase.
Digital gadgets The devices collect information that is then downloaded to a phone or computer. For example, fitness bracelets, which can measure blood pressure, pulse, count the number of steps taken and calories burned.
Digital art Digital art is a type of art in which gadgets are used to create and reproduce a work of art. It can be a drawing, a melody, a video, an animation, a game, a website, a performance, or an installation.
One of the classic examples of digital marketing is the McDonald's advertising campaign. Thanks to active advertising on digital television, the brand is known to everyone. In addition to placement on TV, the brand uses social networks. Mentions of the brand can also be seen on interactive screens, on the Internet, and heard about on the radio.
Another example of using Digital Marketing is mobile applications of some car manufacturers. They allow to convey to users the characteristics of the model when a new car is released, which is difficult to do in a short video on TV, and not so effective in the printed press.
Another interesting example is the viral advertisement of LG. Its commercial, which has gained more than 2,000,000 views on YouTube. The funny, unusual idea of the video interested users, and the video went viral.
A classic example of successful use of digital marketing is Starbucks coffee shops. To update the concept, the company's management decided to launch the My Starbucks idea project. Users registered in it could offer their ideas for improving coffee shops and vote for the ideas of other users. The most popular suggestions were implemented, which made coffee shops popular again.
Every good marketer has personal examples of good digital marketing.Social networks continue to strengthen their position in marketing strategies. What awaits us in the new year?
The coronavirus pandemic, and then political events in the world, led to crises, and many businesses had to radically cut their advertising budgets. Social media budgets, as a product that works less for sales, were the first to be cut. Now the situation has become more stable, brands are returning to the Russian market and are starting to expand their marketing activities.
Below we will tell you about the main trends in the SMM market for 2025.