Your metrics vs. Competitors

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Competitiveness (KW difficulty, SERP competition, SERP intent)
The level of competition and the likelihood of your site ranking for a keyword is one factor to consider in keyword importance. You can certainly use numerical rankings that come from keyword research tools for this, including metrics like keyword difficulty, competition, KEI (“keyword effectiveness index”), competitive density, etc.

In general, the higher the number, the harder it is to rank for that term. All things being equal, keywords with lower competition may be a slightly higher priority than those that are harder to rank for.


It's essential to consider more than just the numbers coming out of keyword research tools. For important keywords, you also need to look at the actual level of competition on the search jiangsu mobile database engine results page (SERP) and the intent that Google infers from the search. For example, let's say your site is small and new. If a keyword has a low competitiveness score, but all the sites ranking for the word are in the top 10 and are huge multinational sites with massive amounts of links, perhaps the keyword should be a lower priority for now.