Distribution channels in a new market

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Define your market entry strategy
Globalization has changed the way companies approach their distribution strategies.

If we think of physical production , manufacturing can now be spread across the globe and products can be delivered to markets on time. It is similar to eCommerce companies that can manage the delivery of goods from local suppliers. For software companies , meanwhile, geographical borders often only matter in terms of legislation, talent recruitment and language barriers.

However, economic uncertainties can impact even "globalized" businesses. This means you need to think carefully before choosing your distribution channels in a new market. Consider a variety of channels:



Direct distribution occurs through the company's own channels. More bahrain mobile database and more companies are moving in this direction. Direct distribution allows companies to cut out the middleman and own every part of the operation, resulting in greater customer satisfaction.

Indirect distribution involves partnering with third parties to sell and fulfill your company's value proposition. Many reputable companies use this approach to leverage relationships through third-party partners.

This is how SEMrush entered the Japanese market, with the help of a digital marketing agency – oRo. This strategic partnership helped double performance results in the market.

Companies also have the option of a hybrid distribution system , which involves both in-house and third-party mechanisms. Today, many companies (e.g. Nike) rely on this model, giving them the best of both worlds.