Neither of the above examples are perfect and there are undoubte australia email address list dly external immeasurable factors, but confidence is growing in TikTok’s ability to influence sales. The challenge is that current ways of measuring digital marketing performance are unlikely to reveal the full impact.
" When you create an app that is designed to keep users on it, the way we measure the advertising impact will need to evolve. "
What’s the verdict on TikTok Advertising?
Meta and Google have had a vice-like grip on digital ad spend for a number of years. The wider industry will benefit from the competition that TikTok brings to the ad ecosystem. Every platform will be forced to innovate and get better as a result.
Right now, TikTok offers tremendous value for advertisers to get their brand in front of a highly engaged audience. That won’t always be the case as more advertisers join the platform. There is an early adopter advantage here.
If you currently measure the impact of your digital marketing via last click attributed sales in Google Analytics, you’ll be disappointed by TikTok performance. In fact, you’ll be disappointed by all channels that aren’t Google. Expanding your measurement pro