Internet Marketing Tips That Are Often Forgotten

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The marketing tricks listed below can be immediately taken and used in your business, on your website or in a social network. Among them there will definitely be those that will give an instant result.

Trends . Follow them and be sure to apply them to yourself.

The Media Trends tool (free service) from Brand Analytics will help you with this. It identifies the most interesting topics for users by analyzing messages left on social networks. Discuss what is currently at the peak of popularity and thereby attract the attention of the audience.

Try the service to promote your brand on optometrist accurate email list VKontakte, Facebook, Instagram pages. This approach can be very effective.

Moreover, it is not necessary to focus on competitions. Questionnaires and other methods work well.

Based on the audience's reaction, a further strategy is developed. Lots of likes and comments, which means the topic has "hooked", and the system shows the next posts. The post has generated a flow of discussions, which means you can launch even more impressions.

Knowing media trends is no less important. Use MediaMetrics to study them. Identify a popular topic – publish relevant materials, and search engines will show them to those who are interested.

"Credit of trust" as a marketing gimmick .

As soon as a visitor has performed some target action, registered or filled out an order form, a "Thank you" page appears in front of him, it is on every website. So, many website owners underestimate its importance.

Meanwhile, it is clear that the user has built up a level of trust while he was on the site. He demonstrated his loyalty, studied the interface, filled out the form, left an email address or phone number.

You can choose different schemes for the "Thank you" page:

The simplest and most popular approach is to express gratitude to the client.

Increase the check amount by adding an additional product (it’s great if it brings in a higher margin). For example, if a customer buys a set of knives, immediately offer them a cutting board.

Give the customer the opportunity to make their next purchase at a discount (or with a promotional code on favorable terms).

Ask customers to share information about their purchase on any social networks, VKontakte, Facebook, Instagram after making a purchase. Come up with a small gift for a repost. And give a small discount to those who follow the link as part of the promotion.

No opportunity to launch promotions and sell at discounts? Then simply place links to your own social media accounts on the “Thank you” page.

Create quality headlines .

A good headline is a very effective marketing trick that can significantly improve your conversion rate. Take on board the so-called 4U mechanics, according to which four factors are important for a headline:

Ultraspecificity;

uniqueness;

juiciness (Urgency);

Usefulness.

Regularly check how the created headlines work. People, as a rule, are not in a hurry to part with money. Therefore, initially offer what is valuable and important to them.

Use the 404 page as an internet marketing gimmick .

When does a visitor get to this page? When the link to the site is out of date (even though the domain is still correct). And how many users can end up on an error page in a month, if we are talking about a large online marketplace? Thousands. So make them your customers.