A Brief Introduction to Native Advertising

[subornaakter20]

Those who know what native advertising is, try to use it to the fullest. It's simple. Today, people are literally starting to hate regular advertising. They delete spam from their email, change the channel as soon as the TV screen starts broadcasting the benefits of this or that product.

However, there is a way to get around this negativity. You can very unobtrusively tell a person that some sneakers are better than others, and having a watch like James Bond is not nursing homes email list so bad at all. Yes, by and large this is the cunning of marketers. But it is such cunning that does not provoke people to negative emotions. And in the end, everyone is happy.


Native advertising, or as it is also called, native advertising, differs significantly from standard, direct methods of promotion. This direction does not imply aggressive influence and an intrusive call to "buy here and now". This natural advertising format is adequately perceived by potential clients, without causing negativity and discontent.

This is partly due to the organic nature of native advertising: it is always adapted to the platform on which it is published. The advertising message itself is carefully woven into the general context of the site, as a result of which it is perceived as a friendly recommendation, and not another push of unnecessary goods.

Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:

After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!

In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.

What you get for free:


5 Key Metrics to Increase Profits by 220%


The Secret ROI Formula: Instant Advertising Efficiency Calculator


Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes

We have prepared all the documents and templates with formulas for you. And yes, it is FREE:

Download documents for free
Already downloaded
153416

Native advertising is much more effective than traditional methods. Compared to pop-ups and banners, the response will be almost 52% higher. Experts suggest that in 2020, the volume of native advertising will grow to 156% and this method of promotion will become the leading one. Already now, global giant companies are actively using this method, attracting the target audience to their own brands.

Native advertising can be distinguished by the following features:

Placed on sites with target audience.

Corresponds to and does not contradict the general concept of the site or blog.

Contains valuable information that fits seamlessly into the content plan.

Focuses on the benefit to the client.

Excludes active advertising of the product.

Does not contain a direct Call to Action.

Openly discloses the commercial origin of the publication.

There are certain unspoken requirements for native advertising. First of all, it must:

Do not interfere with the user experience.

To be useful and help in solving problems.

Stimulate user interest with quality content.

Indirectly talk about a brand, product or service.

To smooth out the negativity that arises from intrusive direct advertising.

Create associative connections with the brand in potential clients.

To improve the image and status of the company.

To arouse a genuine desire to use a service or purchase a product.

Stimulate the influx of target audience, increase its loyalty.

The main advantage of native is its ability to disguise. But it is worth understanding that even under a veiled advertising message there should be important, truthful and verified information that is relevant to a specific site and audience. Native advertising has nothing to do with guerrilla promotion, brand journalism and content marketing.

7 principles of native advertising
Working with native promotion occurs in the following order:

Finding a resource suitable for publishing advertisements.

Development of interesting and useful content related to the brand and adapted to the context of the selected platform.

Determining the appropriate advertising format.

Development of text and visual content.

Placement of advertising in the form of articles, videos, infographics.

Next, users interact with the advertising message.

If content resonates with the target audience, brand loyalty increases, which leads to increased traffic and a positive impact on sales.

7 principles of native advertising

Source: ANDREI ASKIRKA/ shutterstock.com

In most cases, advertising is perceived positively and a person purchases a product or service with absolute confidence that he or she made this decision independently. Such publications must necessarily contain information about the commercial origin. Otherwise, the user may feel deceived, which will negatively affect the brand image.