Not in vain, brands have been using visual and street campaigns for years to try to attract the attention of passers-by.
And, in short, that is precisely what street marketing is: creating an action with visual impact that makes us the centre of attention.
But… wait, now I'll give you the nuance.
While it is true that these types of techniques have been used for years, they are currently at their peak.
Have we become less impressionable?
Do we need to make an ever greater effort to connect with ou philippines telephone number rselves?
Is it all a little cold war to see who can do it better?
Whatever the case, I assure you that this type of marketing is becoming a key strategy for large companies.
They seek to surprise, captivate, and reach from the street to your home with Instagram stories.
Or, they are simply confident enough to know that they will get through it on their own, mutating and adapting to each new scenario.
Because, here's the thing, the secret behind the rise of this type of strategy lies in the fact that they are no longer just an action that seeks an impact at a specific point.
Thanks to new technologies, strategies have become more focused on multiple territories or even internationally.
Thus, we can create anything from a multilingual campaign that is replicated in different parts of the world, adapting to the peculiarities of the region, to a narrative that uses global codes that allow it to be replicated anywhere in the world or in the same country, but without making any changes.
Wondering how?
In this article I will delve into the approach of street marketing as an international or even multi-regional strategy.
Let's review several conceptual points on the topic.
We will then look at an analysis of four international companies to see how location in different territories affects this type of marketing.