Reasons to Use Cases in Marketing

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When writing a case, the same effect occurs: in order to impress an imaginary reader with the result of his work, the specialist must show its significance, and also tell how this result was achieved. It is necessary to delve deeper into the problem, in the process of creation, errors that were not noticed before are caught and eliminated.

Let's look at other reasons for using case studies for marketing.

Cases help you find your (exactly your) client and nurses email list justify the price tag for your services
How should you choose a contractor? Let's try to figure it out using a specific example with an average marketer Sergey. He recently got a job at a medical center, the director of which decided that it was time to start digital promotion of the clinic. Having called Sergey to his office, he set him the task of finding a contractor to implement this project. But the guy has no experience working with contractors, he is just taking his first steps in marketing. Therefore, he:

Ask for recommendations from friends and on social networks.

Send a request to the search engine.

Friends suggested a couple of agencies, but Sergey decided to search the Internet to see what else was offered on the market for similar services. Having entered the search query "digital agency Moscow", he received a huge list of companies.

What criteria should be used to choose? How do they differ from each other? Then the marketer decided to send a fairly general request to the first 5-6 companies: “How much will promotion in Yandex and Google cost?” In response, they received offers with service costs from 10 to 200 thousand rubles. And he still doesn’t understand what to focus on when choosing.

Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
But in one of the commercial proposals, he saw digital marketing cases attached by the manager. One of them describes the promotion of a multidisciplinary clinic. Reading, Sergey understands that this is exactly what he needs.

In addition to a very similar statement of the task, the text also gave a detailed description of the formation of the semantic core, and told how much time was spent on working out the minus words and analytics. As a result, Sergey took all the proposals to the director, but he especially noted the contractor with the case.

Only when the value of the product outweighs its price, a sale occurs. And this is possible only with the use of cases that can increase the value of the product you offer, fully demonstrating the approach to work and the USP of your agency. A low-level client will choose those whose services are cheaper. A client who puts himself in the place of the hero of your case appreciates your approach and is ready to pay more.