Why is the website visibility indicator needed?

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Website visibility is an index that reflects the number of impressions for certain user keywords relative to the website's ranking in search results. High visibility scores mean that the resource is more likely to be seen by a potential buyer for certain queries.


Website visibility is an important criterion for promoting a site. It is defined as the percentage of the target audience that went to the resource via a link in the search results for a specific request.


Recently, the process of SEO analytics network marketing contact list has become very complicated. Having known indicators (traffic and positions), it is increasingly difficult to assess the success of resource promotion.

Why does this happen?

Positions depend on direction, so it is not possible to determine the real result.

Typification of search results. When sites of different types are added to search results. Because of this, it will not be possible to promote one site for all queries and it will not always be possible to determine where positions can be improved the most.

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For example, the report displays the results for a month for 150 queries. It can be noted that for 40 queries, the positions worsened after the search results update, and for 30, they improved.

Do you think there will be an increase or decrease in search traffic?

When answering this question, you need to rely on an integral indicator that includes the frequency of each request and the resource's position for a specific request. Analysis of the "website visibility" indicator will successfully solve these problems.

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What is website search visibility
Website visibility is an indicator that determines the number of impressions in a specific topic of queries relative to the position of the website in search results.

In other words, with the help of site visibility you can find out how well the resource is visible to users during search. With a high indicator, you can count on higher traffic. There is no suitable ideal indicator number for all sites. It will depend on the line of business and the size of the website.

High website visibility rates in Google and Yandex search engines indicate the popularity of the site, which has decent positions in search results and a high frequency of queries when ranking the website. Conversely, low rates indicate that it does not catch the eye of users when searching and has low positions in search results.

What is website search visibility

Source: Casimiro PT/ shutterstock.com

To determine the site rating, they take the current position indicator, which is calculated as the ratio of real views of the resource snippet in the search results to the total number of impressions for a specific request.

The highest visibility indicator is for sites in the first three positions in search results, and low values ​​are for all sites that are not on the first page.

When studying visibility, it is necessary to take into account the data of the last and previous periods, thus it will be possible to evaluate the dynamics and result of promotion. An important point is the change in the indicator of visibility of competitors' resources.

How often a site becomes visible to visitors determines the effectiveness of all SEO tools that were used. It can be said that checking the visibility of sites in search engines shows the owners of the sites the results of the specialists' work.