Pillar content sets the foundation for more niche blog content campaigns, which is where long-tail keywords come into play.
If you’re unfamiliar with long-tail keywords, they are search queries more like phrases than single words. Often, the keyword difficulty of long-tail queries is lower than some simpler phrases, making them low-hanging fruit.
Example of a long-tail keyword in search engines.
Screenshot provided by the author
Plus, it’s usually easier to identify the search intent of long-tail ukraine mobile numbers list keywords since they are more specific. With higher-intent keywords, you can drive more relevant traffic to your website.
10. Stay on top of the competition
Another key to a successful blog marketing plan is staying ahead of the competition. Your blog should offer everything your competitors have to offer, plus some more.
If you haven’t already done so, identify a few competitors in your space, both direct and indirect. Assess their blog posts to see what they are doing well and where to improve. Emulate what’s making them successful and fill the gaps where they fall short.
Although you can use your competitors’ sites for inspiration and guidance, remember the importance of originality. Do not copy anything word for word, and never rip off ideas without giving credit where credit is due.