Any other search engines base their requirements for sites on the requirements of Google and Yandex.
Let's define the basic concepts.
A search engine is a set of computer programs and algorithms that allow an Internet user to quickly find the information he needs.
A website is a collection of folders and files located on a server that may be publicly accessible or may have restricted access.
Server – special software that accepts HTTP/HTTPS requests and issues HTTP/HTTPS responses to these requests. Such interaction usually occurs through a web browser.
These are simplified definitions, but they reflect the part time data general understanding.
How do search engines work today?
search engines
Search engine robots collect information (crawling) from websites and organize it (indexing).
As a result, information from sites is registered according to keywords, novelty and other algorithms.
After which a search index is formed – search results.
Place in search results – ranking. Each page of each site occupies a place determined by the search engine algorithms.
The user enters a query into the search engine and receives a list of sites with relevant content.
There is an opinion that SEO is dead and has been for a long time. Search engines recommend making sites for people and this will be enough for users to find the information they need.
death of seo optimization
What about the site itself from the technical side and the server?
Search engines also have many tips and specific instructions about these sides. However, this internal side of the site is not visible.
Website customers pay all their attention to design. This is the simplest criterion. Anyone can say and justify whether they like it or not. Working with website design takes a lot of time and often costs a lot.
Yes, design is important. But if the technical requirements of primary SEO optimization are not met, then no amount of beauty will help the site in its visibility in search results.
We have conducted many audits of various sites. So, the audits have shown that in almost any niche, only through technical SEO optimization, you can significantly improve the visibility of the site in search engines.
SEO optimization of the structure and content of the site is another task. Now we are talking about technical SEO.
CMS and technical SEO
The technical basis of a website today is the “engine”, CMS – the website content management system.
The times of self-written content are a thing of the past or remain relevant only for very specific web projects. For the vast majority of websites, many ready-made CMS have been developed. The developers of ready-made CMS have already taken into account the basic requirements of customers of sites from different business sectors and hobbies.