What is Link Building? Strategies to Position your Website

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Within the foundations of web positioning or SEO there are various mechanisms that, used together, can achieve impressive results in digital marketing issues , link building is the generation of links as an efficient marketing method.

By creating marketing strategies, the leads for commercial real estate practice of “link building” allows you to increase user traffic to a specific website, in a simple and fast way.

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What is link building?


Link building is the strategic process of accumulating hyperlinks to your pages from other websites, in order to improve the positioning and increase traffic to your own website, thereby attracting new users.

The so-called link builders are responsible for building external links on the website at an “off-page” level.

They are then introduced into sites with a greater flow of internal users, allowing these Internet users to be transferred from one page to another.

The more links are edited and created, directing traffic to our website, the greater our popularity on the network will be and in turn, the higher our positioning.



The most popular search engines on the web use links to locate the different pages that exist on the network.

Therefore, it is essential that within our web domain there are internal links and external links.

So that search engines can locate it more effectively.

Importance of link building
Link building is an important element within the areas of digital marketing.

Being a tool that can help place our web domain in the top spots of digital search engines and increase user traffic from another page.

Since links are created, they begin to be a fundamental part of web positioning,

Being edited to look natural and of quality, making them attractive to different users.

In addition, the algorithm of the most popular search engines on the web usually determines the value of a site's content by analyzing a series of requirements.

Among which is the number of links linked to our page.

The machines in charge of running search engines cannot rate the content of our website according to the quality level

So to determine the value of the content, they check the number of links linked to on our sites.

Therefore, the higher the quality of the links we maintain on our website, the higher the positioning that search engines like Google will give us and, in turn, we will increase user traffic to the page.

Now, although this SEO strategy works very well, there are certain links that, despite being created correctly, will not be of much use.

These include:

Links that link our page to content not related to ours.
links that appear simultaneously on many sites
Links that appear on news sites or general content pages, rather than centralized content or content on the same topic as ours.
Links from an international website directed to a regional or local site
Links from a page with a content structure different from that of our web portal
Links on our site that do not add value to our content
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By not following these specifications, we will achieve good link building, so productive and efficient that it will boost our web positioning, organically and effectively.

In short, among the benefits of link building are:

Higher positioning of a web domain among the most popular search engines.
Increase in user traffic to a website.
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How does link building work?
Link building works under parameters set primarily by Google.

The Internet magnate bases his link positioning on a series of variations that each link on our website must have.

What will determine the level of quality that Google will assume the site maintains in order to place it in a good position within the pagerank.

That is, if we place the links of our website on a site that Google considers to have high quality standards, we will achieve greater traffic and positioning on it.

Now, there are various ways in which we can generate links that direct traffic to our website.

Although some are more effective than others, the important thing is to define a strategy to do it effectively and without errors.

To do this, two fundamental aspects must be taken into account for the development of link building practices:

Create quality links
Define that the origin of the links is from a website related to the theme of the site we wish to promote.
Having identified both requirements, we can begin to use the different link building strategies on our website.