Myths around SEO promotion + instructions for working with a client

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Myths surrounding SEO often concern future clients. If you work in marketing or have your own department in your company, you have probably heard about them:

SEO is only needed by agencies: the client does not understand what is being done at this or that stage and why;
We are wasting time: the client does not want to wait 6-12 months even in niches where SEO objectively cannot give quick results;
Budget down the drain: the client is tired of sitting on the needle of monthly payments;
For local businesses, SEO sometimes becomes unprofitable: local demand does not cover the costs of search engine promotion, even when the client's site occupies the top results for important queries.
SEO for SEO's sake has long been outdated. This is the main difference between classic promotion and search engine marketing. The approach when specialists launch promotion without thinking about its effectiveness for business is outdated.

Hence the question: how to dispel myths and offer SEO uruguay consumer email list promotion to clients in the new reality?

First , restructure your approach to business. Show the company how certain optimization efforts will affect not only traffic, but also measurable business results:

lead price;
CTR;
turnover;
profit;
market share;
ROI;
LTV;
and others depending on business goals.


Secondly , analyze the site content and make improvements.

Search engines partially help with this. First Google, then Yandex, when ranking pages, began to take into account the authority, reliability, authenticity of the content, the author's expertise, as well as the integrity of the business as a whole.

They also indirectly assess the quality of the business behind the sites. Changes in the company's activities - product range, service, communication with clients - can affect the visibility of its site in search results.

For example, poor service at an offline location generates negative reviews on Yandex.Maps, which results in the site's visibility in searches deteriorating.