SEO under the influence of AI: changes that have occurred and are expected

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Of course, the market’s greatest concerns are related to the active implementation of artificial intelligence (AI) in all processes, and SEO is no exception in this regard.

Before we take a closer look at how AI has already impacted search results, and what changes in ranking processes its use may lead to in the future, let's define a few basic points:

SEO is a process that consists of formulating a hypothesis, conducting an experiment to implement it, obtaining the result and recording it, and scaling the experience if the outcome is successful.
SEO will not “die” because of AI . It will definitely change and modernize. But as long as there is someone to look for, what to look for, and where to look for it, SEO will still need to be uae consumer email list done to achieve your business goals.

Speaking of change, search experience optimization ( SXO , a combination of SEO and UX, i.e., the site’s compliance with user expectations in terms of both content and its appearance and functionality) and answer engine optimization ( AEO , content optimization to display certain fragments of it for specific user requests) are becoming increasingly popular.

So AI won't kill SEO.



The main goal of SEO is to do better than your competitors by getting a higher ranking and bringing in more traffic;
However, there is no universal solution on how to do this so that it works guaranteed. In each specific case, everything depends on the niche, the company's characteristics (restrictions, features, business processes, product, audience) and the activities of competitors.