We’ve been using ZoomInfo for years

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They’re easy to use, more cost-effective, and simpler to deploy.
What’s the rule of thumb? Choose a CRM that fits your current size and sales process. The last thing you want to do is waste months configuring a powerful system that no one uses because it’s too big or too confusing.


Learn about "big data" tools such as ZoomInfo
Eric’s final question was whether you should invest in data intelligence tools (e.g. ZoomInfo, Apollo, LeadIQ) to identify new leads and mine “intent data.” My take:
ZoomInfo: This is a tool we use at Sales Gravy and we love it. It provides reliable data, helps us expand into new verticals, multi-thread within target accounts, and significantly speeds up our list building.


Intent data: Tools like ZoomInfo can show you who is actively indonesia telegram data looking for solutions like yours. While it’s not perfect, it can be a game changer for prioritizing reaching the prospects most likely to buy.
Beware of the off-the-shelf software trap: If you invest in a high-end data platform, make sure you have a solid plan (and discipline) to use it on an ongoing basis.

It’s easy to invest a lot of money in software and then let it gather dust.
Pro Tip: Start with a limited number of “power users” on your team who will commit to mastering the tool. Then expand usage as you integrate it into your sales workflow.
How We Did It: A Cautionary Tale

Early on, it cost us a ton of money because we didn’t fully implement it. It wasn’t until we took it seriously—training our staff, integrating it with our CRM, and holding each other accountable—that we started seeing results. Today, ZoomInfo is essential to how we prospect, grow our pipeline, and clean up our database.