It’s worth taking a bit of extra time to find out if there

[hasan018542]

You’ll be surprised at how receptive those people are. The key point to remember here is that you’re putting time and effort into this up front, knowing that you’ll see the rewards later. When the time comes to share a campaign that could be genuinely useful to your contact, they’re going to be far more likely to open and read your email. Even if the campaign isn’t for them, you’re likely to be told that, and have the chance to get feedback rather than having your email completely ignored without knowing why.


Find the right person to contact When link prospecting, it’s very easy to go to morocco gambling data a domain and make a note of the first name and email address that you find, and then continue on. This is fine for small blogs and publications, but you should take time to do more research for the medium to larger ones. Bigger publications, especially top-tier newspapers and magazines, will have whole teams of people who cover different topics. Even specific topics can often have several people working on them — check out the travel section of any large newspaper and you’ll quickly see just how many writers there are.


is more than one person who you could contact, and if so, making a note of all of them at the same time. You can then dig into each one a bit more to see who may be the most appropriate person to contact. Keep an eye out for a few things in your research: How often they publish content: do they seem to be a regular writer or more like a guest writer? Are they on Twitter and if so, are they active? If they are, this may open up a way to engage with them and learn more about what they like writing about.


What specific topics do they write about? Don’t write down “travel”, write down the specific niche within travel. Look at the headlines they use: are there any patterns in them, or anything you can learn about their reporting style? Yes, this takes time. But it’s worth it because when you need to do outreach, you’re more likely to contact the right person and increase your chances of getting a reply and a link. If you still find that your outreach is failing and you need to fix it quickly, check out this process and framework from Shannon McGuirk in her Whiteboard Friday.