Product promotion: is advertising necessary?

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At the moment, a mixed promotion strategy is relevant and effective: using the advertising tools of the marketplace + brandform (a combination of brand promotion tools and direct traffic to product cards).

Yes, advertising is necessary. Well-planned , not "indiscriminate". We will tell you why later.

Trend #4 Promotion and internal advertising on marketplaces: budgets are growing
In short, it can be noted that:

the volume of investments in sales launches and marketing budgets for a successful sales launch will only increase;
each site is on the path to increasing the share of profits from advertising, making special efforts to do so;
Global changes on WB and Ozon for 2023 (implementation of Auto Advertising, Localization Index, increasing the role of content, including video, and the importance of fast delivery) are already forcing sellers to change their approach to launching sales and promoting product cards.

The same Auto Advertising on Wildberries sweden consumer email list forced both sellers and specialists to change their strategies for launching and promoting product cards, the logic of promoting cards to the TOP has been preserved, but other tools began to be used.

The introduction of the Localization Index on Ozon and the increase in the cost of logistics (if we are not placed regionally) forced sellers who want to get full all-Russian coverage to place their goods in the maximum number of regional warehouses. Which increases their costs for transporting goods, but leads to an increase in sales.

Wildberries has already come to the same decision, only the impact on sellers from the innovation is less noticeable than on Ozon.