Search engine promotion

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The tool raises the product in search results, increases card views, and, accordingly, allows you to increase the number of orders: a product with paid promotion in search appears not only in the results, but also in the recommended shelves.

The mechanics of the tool are similar to Yandex Market sales boost: the product is added to the advertising campaign and a bid is set for raising the product in the search results. If the buyer orders such a product, the seller pays a percentage of the bid from the price, assigned by him.

There is an important nuance : if the buyer ordered a product through this advertising campaign and subsequently made a repeat order, the site will consider this a “merit” of the advertising campaign and will take the same percentage of the sale again.

If you have a product with a high probability of repeat purchase, such as dishwashing liquid or pet food, remember that by using search engine promotion, you risk condemning yourself to constant advertising expenses on this product.

When setting up a campaign, Ozon shows th spain consumer email list e recommended rate - the average in the category, say, for the market within the site.

Accordingly, half of the sellers keep the rate below this value, the other half keep the rate above this value. We still recommend keeping the average competitive rate, but first of all focus on your economy.

Display advertising
Display advertising is a wide-ranging advertising format in the form of banners that attracts users' attention using images, videos and text.

The tool is completely similar to the banner type on Wildberries and Yandex Market and is paid for using the CPM system.

Our experience shows that display advertising is more suitable for collecting views, because it provides a small conversion rate into orders.

The tool is suitable for brands with high recognition; this format of advertising for an unknown company is unlikely to “hook” users.