Relevancy is a huge topic online right now — but what does

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However, as Google begins to focus on other tactics such as user experience, will that change how links factor into search visibility? Russ Jones, Search Consultant at Moz, says that the value of a well-placed link isn’t going anywhere: “Google will find more and more ways to extract value from the link graph and click stream data. The link remains king.” Britney Muller adds that “If Google disappeared tomorrow, would you still get qualified traffic to your website (via your link profile)? That’s exactly how I believe we should be thinking about link building today.


” Backlinko founder, Brian Dean, has a different perspective: “I think links will be less important as time goes on,” he says, but agrees that they'll always be a major part of the algorithm. “Links are actually a really good signal! Especially today with Google more focused on E-A-T, links are a great way to size up whether a site is credible or not. Without links, they'd have no real way of knowing if the content on a page is legit.


” Has the definition of a “high quality link” changed? The short answer is yes, japan gambling data and (surprise!) it depends on your goals. In the early days, SEOs tested Google with sketchy link schemes. These low quality links offered a quick fix of link juice, and a boost in rankings. Today, link builders have ditched the black hat tactics in favor of a more relevant and consumer-focused approach, and quality over quantity. Carrie Rose, CEO at Rise at Seven, has this to say: “The definition of a high-quality link has massively changed over the years.


a relevant link actually mean? Ultimately, we track that based on is it a link that is driving traffic to your website, of whom are your audience? Too many link building strategies focus too much on ‘link juice’ and SEO metrics such as DA — but care less about link engagement metrics. SEOs, link builders, and digital PRs should care more about understanding where their audience is, high traffic websites, and gaining links from there instead.


” Russ Jones agrees: “I believe that Google has dramatically increased the degree to which the relevancy of a link matters,” he says, adding, “Google has placed greater influence on links that come from topical authorities as they combat issues like fake news and link spam. If this is the case, it means that link builders need to narrow their focus and fight for links from industry peers.” As relevancy becomes more important, our experts encourage other link builders to focus on the audience rather than the outlet.