Only producing written content

[rifat28dddd]

It’s just a bunch of chest-pounding.
No one likes being bragged to or pitched at. This is an excellent lesson in “showing” and not “telling”. Instead of making grand claims about how incredible your product, service, or company is— demonstrate that to your audience by showing them how it could make a difference for their organization.

Having no way to measure the impact of your content.
It’s helpful to know how many downloads or views or how much time is spent watching each piece of content. That activity has to be tied to each lead through the sales funnel, if it is going to have a real impact on your business. Metrics count.

Writing for the company instead of the customer.
Make sure to keep the customers’ point of view central to your content strategy and each piece of content that you develop.

Not promoting, aggregating and curating great content from others.
It’s true, you don’t have to produce the content to provide value to your potential clients. Compiling interesting articles from thought leaders and making it easier for your audience to access provides a portugal telegram data service to your prospects and puts your company in a good light.

People consume information in all sorts of formats. Don’t’ forget about video, podcasts or infographics.

Focusing on quantity over quality.
The amount of output doesn’t make a difference if the content is poorly developed or distributed without a strategy.

Believing that only one person creates all of the content.
Make content development a company-wide initiative. Marketing may own content strategy, but they don’t control the market on great content. Tap everyone from the top executives to the more junior members of the team. As long as they are writing for the customer, it’s a win!