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When using video, make sure your content is also searchable on YouTube. Decision phase The end of the buyer’s journey is the decision phase, where your audience has already identified their problem, compared different solutions, and is now ready to commit to a final decision. At this point, your audience knows how to talk about the solution they’re looking for, and now they want to know exactly why they should commit to you. They want content that proves that other customers have had a positive experience with your solution, and are willing to commit more of their time to confirming their final choice.


People Also Ask: questions leveraging phrases like “the best solution’” or europe gambling data “most advanced solution” indicate users transitioning from the consideration to the decision phase of the buyer’s journey. Customers want to confirm that they’re making the right decision, and are looking for hard proof. People also ask questions on chatbots Videos: customer testimonial videos align with the decision phase, providing your audience with proof about whether they should commit to your solution or not. Long-Form Content: long-form pieces of content range from 2,000-5,000 words.


scholarly articles, or in-depth articles. They tend to position themselves as thought leaders in the industry, and explain the overall problem and solution. Quite often they take the form of buyer’s guides, providing in-depth information about each solution and answering questions with long-tail keywords. Scholarly articles on artificial intelligence in sales industry Tips for content strategy When creating content for a decision stage audience, make sure to address any questions that haven’t already been answered in your previous pieces of content.