In our initial example, a common format is shown of Google taking the primary category and combining it with location information, like this, near the top of the listing: However, other iterations may also be considered editorial summaries, including this example which cites a third party like Wikipedia and may appear further down in the listing: And there is at least one other version that may appear within the reviews section of the listing, specifically cite Google as the originator of the summary, like this: The nomenclature for these elements is loose, and Google may well have unique internal names for all three instances.
Controllable? Partly — in the case where the primary category is included taiwan business email list in the summary along with location information, the business is contributing the information that yields that summary, and in the case of well-known entities that have control of a Wikipedia page, there would be some editorial control built into the source from which Google is deriving the description, but overall, it is Google who generates these summaries. 12. Further Directional Cues This is a feature which only appears on some Google Business Profiles.
being given information about the walking distance to nearby major local attractions with embedded links to those venues. Controllable? No, but do be sure your map pin is correctly located so that Google can easily identify whether your business is located near to local attractions. 13. Address For brick-and-mortar businesses, this line must display a genuine, physical address that complies with Google’s extensive guidelines. For service area businesses that don’t serve customers at the company’s premises, Google wants the address to be hidden, and instead of showing a street address, an “area served” section like this will typically be shown: Controllable? Yes — brick-and-mortar business owners provide their address, though the public can suggest edits to it.