Features of in-app advertising:

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In the fight against Fraud for power over traffic, you can find sources that require disabling. You can also focus on the special parameters of users, we will list some of them:

Browser version.
Device type.
Identification string of the client application.
Time of interaction with creativity.
The frequency with which a page or part of a page is refreshed.
Source of transition to the resource.
Cooperation with the verifier will facilitate and speed up the process of filtering out inappropriate traffic. And in addition, it will record the fact of the transaction, and evaluate the audience for the specified segments.

Working on invalid traffic may seem difficult, but it is necessary! And as a result, it will bring more profit and optimization of the campaigns. And to get valid traffic, fill the site with unique content and install auxiliary services. For example, Envybox widgets, with which you can take control of conversion and the quality of interaction with site visitors!Many actions have become automated and can be implemented simply from a mobile application. The scale of application use cannot be overestimated and almost everything used in devices can be a platform for advertising.

According to Data.ai, in 2023, the total time spent by portugal telegram data people in mobile applications reached a record high of 5.1 trillion, which is 6% more than in 2022. On average, users spend about 5 hours a day in applications, social networks and messengers are especially popular, for example: YouTube, WhatsApp, Facebook, TikTok, Chrome, Instagram, Netflix, etc. All this convinces us of the demand for applications among people, and therefore - the possibility of finding conversion on the studied sites.

In-app advertising is a type of advertising that is displayed inside mobile applications. It can be presented in the form of banners, videos or other formats that are integrated into the application interface.


Audience Reach: Mobile apps have a huge user base, so in-app advertising allows you to reach a large number of people.
Target Audience: Advertisers can target their ads to a specific audience using data about app users (usually users provide the data themselves by agreeing to the terms before installing).
Gamification interaction: It is expected that in-app advertising can be interactive: match 3, click, swipe and many other actions to get into the attention window.