I’m going to introduce:
Why SEO is important.
Why you should be doing SEO on korea phone number top of your other marketing efforts.
How to get started with basic SEO for China’s biggest search engine, Baidu.
The post is also available in audio format:
“Baidu SEO Basics”
China Marketing Weekly
Tait
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Table of Contents
Why do SEO?
Why do BAIDU SEO?
How To Start Baidu SEO in four Steps
How to Ramp Up Results – Post Frequently
What to Expect & How to Monitor Progress
Why do SEO?
Search engines, like Google and Baidu, are meant to help people find exactly what they are looking for. A user should be able to ask a question or enter a few keywords, then, like magic, find the answer.
Although search engines have a tremendous amount of data, they aren’t as smart as people. They can’t understand all the content on the Internet and choose the exact best page to share with a searcher.
By optimizing a webpage for search engines, it will make the search engine’s job easier. It will help Google or Baidu realize:
What the content on your webpage is about.
What types of search queries match your content.
How many other people with similar search queries like your webpage.
Once Google or Baidu realizes that your webpages are the right ones to send searchers to, it will do so. And that means:
Your webpages will show up when people are searching for what you offer.
Those people will visit your website.
You’ll make more sales.
Of course, the prerequisite for doing well on search engines is creating great content. This means you need to create content that satisfies the searcher, which usually means it should be something educational or entertaining, or it should lead to a transaction (online or offline). It all depends on what the searcher wants.
Google SEO has long been one of the core features of a successful digital marketing campaign across the world. It’s the first type I learned to do, and the low cost and recurring ROI still makes it my favourite type of marketing.
Why do BAIDU SEO?
Yet, I often hear Westerners say that they don’t think search engines will be a major source of customers for them in China.
This. Is. Crazy talk!
But let’s give the devil his due and list the most common objections to Baidu SEO.
Baidu’s market share is lower than (insert newer platform here).
TRUE. But, SEO isn’t related to market share at all because we’re talking about traffic that Baidu gives out for free.
Baidu places its own websites in the search results.
TRUE. But, even the #1 search result won’t be owned by Baidu 60% of the time, and there is plenty of room in the top ten.
Plus, Baidu’s users are accustomed to this so they’re willing to skip past Baidu’s own websites.
It takes a long time to do SEO.
Also TRUE (when compared to advertising). But, once you start driving organic search traffic, you can keep getting it for free.
My favourite reason to do Baidu SEO is that it’s very low cost, especially when it’s integrated into a content marketing strategy. In other words, if you’re already creating content your customers like, you might as well be putting in an extra 5% of effort to get Baidu SEO working for you.
How To Start Baidu SEO in four Steps
First, let me recap the prerequisites for success:
You must be able to provide value to your customers.
You must have content they will want to seek out.
You must have a website on which to place the content.
Step One: Set Your Keywords
Imagine what your customers will search for when they’re looking for whatever it is you sell.
Typically, people search using short phrases or questions. SEOs call these “keywords”. Make a list of these keywords, then order them in relation to your webpage.
For example, you might sell flux capacitor technology to Chinese manufacturers. That’s the device used for t