Tips on how to make a quality video

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Selecting an artist

The first question that arises when planning video marketing is: who will create the video? You can do it yourself: you just need to have the necessary equipment. However, the quality of such videos in most cases leaves much to be desired.

To shoot a quality visual work, you need to use architects email list the services of a professional cameraman. Fortunately, there are now quite a variety of offers on this market.

A competent videographer is a person who is able to successfully compose a shot, choose the right angle, adjust the lighting, etc. In addition, with his professional eye he can notice the mistakes that you unknowingly make during filming.

Selection of equipment

Good quality video can be shot both on a professional camera and on a SLR camera. The main thing is that the sound is recorded not through the built-in microphone, but with a lavalier.

Filming with two cameras

One of the main problems with videos shot as part of video marketing is that they are not interesting to watch. If there is nothing in the frame except the speaker, who also speaks rather monotonously, the video is guaranteed to fail. There are several techniques to diversify the video sequence, including shooting with two cameras. This adds dynamism to the picture.

If you don't have a second camera, a camera or even a phone with a suitable resolution will do.

Change of plans

To shoot a quality video, you need to take into account the peculiarities of human vision. Looking at one point for a long time is quite difficult. Even when talking to a person, we do not constantly look into his eyes, we often switch our attention.

The peculiarities of the nervous system's functioning make us behave exactly this way. And this must be taken into account when developing a video: it must necessarily have different plans replacing each other.

Typically, a medium shot is used in video marketing - when the speaker is visible from the waist up. When a person pronounces important phrases that are key to the video, it is worth switching to a close-up, that is, filming only the face.

Gear for shooting on the move

Shooting "handheld" has a negative effect on the quality of the video: when a person holds the camera for a long time, their hands start shaking, and then the image. To avoid this, special devices for shooting on the move are needed.

Naturally, not every organization has the opportunity to purchase such equipment. In this case, you can use your imagination: use, for example, a baby carriage.