From dancing bellhops to singing chefs, this series of mini videos wa usa mobile db s simple yet entertaining and showcased the brand's fun-loving side while creating a sense of nostalgia that was bound to encourage droves of guest bookings once the doors reopened.
Lesson: Video content is a powerful marketing medium, and by keeping your messaging simple while sticking to your brand values, you can maintain a positive presence while driving healthy levels of social engagement.
Nike
Nike Covid ad
To help its consumers maintain their fitness and personal morale during the crisis, sporting colossus Nike made its club training subscription free for a limited period of time—offering fans of the brand exclusive access to training, health, and fitness content.
In addition to its value-driven offering, in-app content, and inspirational brand messaging, Nike also extended its message of staying healthy during the virus to its podcast. As the pandemic endured, Nike maintained a strong sense of brand loyalty and its collective efforts also helped mitigate its dwindling sales in China.