Who should analyze internet marketing?

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Technical audit of the site
Website usability is not only about usability, but also about the quality of the resource. If the site does not load from a smartphone or has broken links, the client will not wait for you to find and fix it - he will go to a competitor where everything works. When evaluating behavioral factors, search engines take such refusals into account and put the site in a lower position in the search results.

Technical audit allows you to evaluate the site loading speed from mobile and PC, adaptability to mobile device screens, functionality of navigation elements; quality of program code and other indicators. As a result, you:

learn about errors that prevent poland consumer email list users from interacting with the site;
you will understand what to do to make it work faster.



There are at least two options here:

full-time employees. A full-time SMM specialist (or content marketer, contextual advertising specialist, SEO specialist) manages the project and analyzes the results. This option is tempting because it does not require additional financial costs. But there is a downside: narrow specialists are limited by the scope of their competencies, they do not have a common vision of the situation;
Internet marketers in the agency. External auditors have extensive experience working with different companies. They have a wide range of competencies, so they can conduct an independent analysis and give a fresh look at the project. The main disadvantage of this option is that the services of an external auditor cost money. Although there is a life hack here:
To attract clients, many agencies offer a free internet marketing audit. Even if you decide not to continue cooperation after this, you will still receive an expert assessment and will be able to pump up your internet advertising.