We explain the benefits and important points of introduction

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In addition, it is difficult to measure and analyze the open rate and click rate of e-mail newsletters in detail using a regular mailer. For this reason, a dedicated tool such as a "CRM system" is required when sending out mass e-mail newsletters. When introducing a CRM system, it is also essential to conduct cost simulations and establish an operation system. Points to note when sending email newsletters Points to note when sending email newsletters When sending email newsletters, keep the following three points in mind: Clearly state opt-in and opt-out Extreme caution is required to prevent the leakage of personal information It takes time for the measures to have an effect Clearly state opt-in and opt-out When sending email newsletters, it is important to pay attention to the concepts of " opt-in " and " opt-out .


" The Act on the Proper Transmission of Specified colombia telegram database Electronic Mail (Specified Electronic Mail Act) , which came into force in 2002 , stipulates that e-mail newsletters must not be sent to users who have not given their prior consent. Agreeing to receive e-mail newsletters is called "opting in," and cancelling or stopping e-mail newsletters is called "opting out." Particular attention should be paid to opt-out. All e-mail newsletters must have a path for users to opt-out.


For example, you could set up a link that says "Click here to cancel e-mail newsletters." If you do not thoroughly obtain opt-in information and set up a path for opt-out, you will be violating the Specified Commercial Email Act, so be careful. For more details on opting in and opt-out links in email newsletters, please refer to the following article. What is an opt-in email? How to get it and how to set up an opt-out link What is an opt-in email? How to get it and how to set up an opt-out link Extreme caution is required to prevent the leakage of personal information To send email newsletters, you need to know your customers' email addresses, but be careful not to leak that information.