This is what a typical b2b sales process actually looks like: lots of little movements

[jakariabd@]

This is what the sales process looks like, as we think or want it to look like.
Solution :

Process Mining can monitor processes, evaluate process performance using KPI analysis, and identify variations, bottlenecks, duplications, and unnecessary steps in processes . It measures the resource costs for each variation or bottleneck. It can therefore detect root causes such as resource shortages, insufficient productivity, manual tasks, or bureaucracy using root cause analysis . Process Mining enables sales teams and business analysts to find opportunities for standardization, automation, or modification to optimize lead times and resource management. Additionally, some process mining tools allow sales teams to set up alerts when throughput times exceed ideal response times.

For example, a product manufacturer applied process mining to taiwan mobile database its sales processes to improve operational transparency. This case study enabled the manufacturer to identify steps and activities in its sales processes. Based on these insights, the firm minimized rework and reduced lead times, ensuring on-time delivery.

4. Increase B2C conversion
Task :

As with B2B, B2C sales processes need to be continually improved. Conversion rate is a critical metric to improve, as most companies are only able to convert a small percentage of leads. Sales deals can be lost due to external factors, such as competitors, or internal factors, such as:

Actions that lead to delays and dissatisfaction