B2b lead generation: top strategies for 2024

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B2B lead generation is a complex process that involves multiple decision makers and a longer sales cycle. To achieve good results in this type of sales, it is essential to have a well-defined strategy to attract qualified leads.

We have brought together strategies that have been developed and applied by more than 50 companies in the B2B market, including SaaS, Consulting, Management services, Accounting and different business areas.

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1. Your content must sell to your lead
One of the best strategies for generating qualified B2B leads is to iran whatsapp data become an authority on the topic and guide the conversation with your leads and prospects. Once you know your audience, this can be done through a blog or website, with articles that discuss common problems faced by your target audience and possible solutions.

For example, if you sell business management software , you could create an article talking about the main problems faced by companies in process management and how your software can help solve these problems.

This way, you will be attracting leads who are looking for solutions to the problems that your product or service solves, and who are more likely to become customers in the future.

2. B2B Lead Generation: Create a Nurturing Flow
In addition to offering relevant content, it is important to create a lead nurturing flow so that they advance through the sales funnel. This flow can consist of educational materials, such as ebooks, webinars and whitepapers.

By making these materials available, you are providing valuable information to your leads and helping them better understand how your product or service can help them.

3. Use marketing automation tools to generate B2B leads
Another important strategy is marketing automation tools to optimize the process of generating qualified B2B leads. Tools such as email marketing and lead scoring make it possible to identify the most qualified leads and invest more time and resources in them.

Email marketing is a great tool for keeping in touch with your leads and sending personalized content to each of them. Lead scoring is a technique that allows you to evaluate the profile and behavior of leads, assigning a score to each of them according to their potential to become a customer.

4. Have a sales team trained for the B2B market
Finally, it is important to prepare a well-trained sales team that is capable of handling complex sales. This team must be aligned with the marketing strategy and have skills such as negotiation and persuasion to successfully close deals.

A well-trained and skilled sales team is essential to ensuring that your qualified leads become loyal and satisfied customers.

5. Paid traffic for B2B leads
In addition to the strategies mentioned above, one solution to speed up the process of generating qualified B2B leads in complex sales is paid traffic. With this strategy, you can place your ads in front of the right people, increasing the chances of attracting qualified leads. Check out some possibilities:

Google Search
Google Search is one of the most widely used tools on the internet for finding information on virtually any topic. People who actively use Google Search are usually looking for answers to their questions, solutions to their problems, or information on a specific topic. That’s why it’s important to make sure your content is optimized for relevant keywords so that it appears in search results for people who are actively searching for information on your topic. Additionally, understanding your target audience’s search behavior can help you create more relevant and valuable content that meets their specific search needs.

LinkedIn and B2B Marketing
The majority of users on LinkedIn, a powerful platform for B2B marketing, are business professionals and decision-makers. This means you can easily reach the right people who have the power to make purchasing decisions.

Additionally, LinkedIn offers a variety of ad targeting options that allow you to reach your target audience with precision. You can target your ad campaign by job title, industry, geographic location, and more.

Retargeting in META
Retargeting is a digital marketing strategy that seeks to re-impact users who have already had some type of interaction with the brand, whether by visiting the website, adding products to the cart or making a purchase. This technique is very efficient for increasing the conversion rates of a campaign.