How does the self-serving bias arise?

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Surprisingly, the self serving bias is more common when you have a less close relationship with someone than when you have a close relationship (Sedikides, Campbell, Reeder & Elliot, 1998). Consider, for example, colleagues on your team. Self-serving bias also occurs on a larger scale, where whole groups of people shrug off responsibility in the face of social problems, for example.

The self serving bias ensures that we do not feel responsible for shortcomings, so we also do not see the need to work on them and learn from our mistakes. As a result, no growth takes place and it can work against you in (work) relationships, for example, that you do not show self-reflection.

First, the self-serving bias has evolutionary origins, where protecting tongliao mobile numbers list self-esteem and self-confidence (Myers, 2015) was crucial for survival and leadership in social groups. This foundation is reinforced during early development, when children learn to associate positive experiences with themselves, partly through parental compliments and their protective attitude in the face of adversity. The bias also performs an important emotionally protective function: it protects our self-image from negative experiences, helps maintain motivation after setbacks, and reduces feelings of helplessness and depression. Social reinforcement then plays a major role, with people with self-confidence being viewed more positively and the media and business culture putting "winners" on a pedestal. Finally, cognitive mechanisms play a crucial role: our brain processes positive feedback differently than negative feedback, we remember successes better than failures, and we actively seek information that confirms our positive self-image.