Basically, it is digital transformation applied germany business mailing list to marketing. Where results are further enhanced when the inbound marketing methodology is used and the sales and marketing teams are fully aligned.
In this article, we have gathered 50 technologies to help you create your own MarTech Stack and reach a new level of efficiency . All of them are very easy to use by any marketer, requiring no technical knowledge, and therefore bring with them two great additional advantages: empowerment and autonomy.
Before we move on to the list, it is important to note that tools are there to serve people and have a purpose. Therefore, first of all, the strategy and objectives must be defined, the main concerns and challenges of the team must be identified, and the available budget must be set. This is so that the match between the technology and what is expected of it is perfect.
50 Technologies to Build Your IT Company's MarTech Stack
Marketing Automation
Landing pages
Email Marketing
Social media
Web Analytics
SEO
Website Technical Performance:
Paid Media
Design
Webinars
Writing checker
Let's look at what could make up your MarTech Stack:
Marketing Automation
Marketing Automation platforms are what we typically call all-in-one, that is, they combine in a single solution what is normally dispersed across several. This centralization brings many benefits due to the synergies between all initiatives and greatly simplifies the operationalization of Inbound Marketing. Everything is connected and makes more sense together. From attraction with SEO and social networks to conversion with landing pages, pop-ups and forms, to nurturing with the contact base and respective profile with interaction history (lead scoring), segmentations, e-mail marketing, lead scoring and nurturing/management flows, and analysis with data and dashboards to monitor results at 360º and make the necessary adjustments. Here is our selection:
If your marketing team is small and you can't count on a Designer whenever you need one, there are tools that make it easier to create any piece from templates, from banners for emails and websites, images for social media, presentations, flyers, infographics, etc. We suggest the following:
Canva (with free version)
Snappa (with free version)
Visme (with free version)
If you have a design team or someone with more advanced knowledge:
Adobe Creative Cloud
Figma (with free version)
Videos are becoming increasingly important in marketing initiatives and there are also ways to make their production faster and more intuitive for a marketing professional using all kinds of templates:
Doratoon
Moovly
In terms of images to illustrate your content, and to avoid problems with copyright or poor quality, there are several portals where you can search and download:
iStock
Unsplash (Free)
Pexels (Free)
Still in this area, so that the images are not too heavy and compromise the website's performance, you should use tools for their optimization and compression:
Toolur (Free)
Caesium (Free)
TinyJPG (Free)
Webinars
Webinars are a great way to share knowledge and generate leads, not only when they are delivered live but also when they are recorded and accessed on-demand. There are several platforms that allow you to take advantage of interactive features and provide valuable analytics:
GoToWebinar
Zoho Meeting (with free version)
Zoom (with free version)
Webex (with free version)
Writing checker
Last but not least, as communication experts, the last thing we want is to write with errors and in an unprofessional manner. Many tools already come with proofreaders, but if your company’s “official” language is English or you also need to create content in this language, this is an excellent tool:
Grammarly (with free version)
And that’s it! We hope you find these suggestions useful and help you find the most appropriate MarTech Stack for your IT organization.