Surveys can also be conducted within the system as a CRM measure. If the survey can handle not only simple multiple choice questions but also complex settings such as the following, it will be possible to collect a wide range of data. Link with customer information to allow only specific users to respond Set conditional branching based on answers Design your survey across multiple pages to reduce stress from having too many questions Advertisement delivery based on customer data Data accumulated in the CRM system can also be used for ad delivery.
The customer information stored in the system is all vietnam telegram database valuable data for your company. It is packed with a variety of information, such as the users of your company's services, purchase history, and inquiries. By using the information in this CRM system to set targets in detail and deliver advertisements, you can achieve better results. Examples of targeted ad delivery include: Deliver ads only to users who have not responded to emails for a certain period of time Linking existing customer data with external behavioral data to deliver ads when certain actions (such as churn or unsubscription) occur Deliver ads by changing the ad copy and position for "potential customers" and "existing customers" As mentioned above, ads that are delivered by setting detailed targets based on information in the CRM system are called "addressable ads.
" Please see the following article for more information on addressable ads. What is "addressable advertising"? An advertising strategy that uses CRM data What is "addressable advertising"? An advertising strategy that uses CRM data Key points for successful implementation of CRM measures in business Key points for successful implementation of CRM measures in business When actually implementing CRM measures, keep the following points in mind: Clearly define the purpose of introducing the policy Scale your customer data Always follow the PDCA cycle First, introduce small-scale measures gradually to improve efficiency Clearly define the purpose of introducing the policy When implementing CRM measures, first clearly define the "purpose of implementation.