Have you ever made this mistake when advertising on the internet?

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If you've already started advertising on the internet , you already know how digital strategies require meticulous and well-thought-out planning , with a macro and micro view of the market. It's not easy at all, but the results speak for themselves.

There are many advantages to advertising on the Internet, but like everything that brings results, advertising requires investment and time , resources that cannot be treated with disregard. When we add all this to the different ways of advertising on the Internet, the planning needs to be even more elaborate, but that is what we are here for!

Platforms like Google Ads and Facebook Ads work in completely different ways, requiring more dedication to study the routes your strategies can take, yet another reason to act cautiously before starting to advertise on the internet.

Don’t let the complexity discourage you from using these platforms to figure out how to best establish your company’s online presence! In this article, we’ll talk about what to avoid and what practices to reinforce to get the best results from your ads.

Want to learn a little more about online advertising and the different platforms?

Why advertise on the internet?
First of all, it is important to understand the reasons that france whatsapp data make online advertising such a powerful strategy for generating opportunities for your business. The first, and most obvious, is the enormous reach of the internet.

In addition, the numerous tools that assist in the production of content and advertisements are a great help to make your actions even more effective! Not to mention that advertising on the internet generates even more results in conjunction with other effective strategies, such as remarketing and email marketing , for example.

Advertising on the internet allows your company to be found more easily, as long as the correct settings are used, and to do this, you need to define your company's ideal customer .

This ideal customer, or persona, represents one or more fictional people who have all the traits of someone who might be interested in your product or service . Observing and taking note of the behavior and characteristics of this persona is essential to guide your strategies.

Defining your persona is an important step for the accuracy of your business strategies. We have a whole video about it on our YouTube channel . If you don't know where to start, it's worth checking out: Who is your ideal customer?

Precision is everything
As we said at the beginning of the article, advertising on the internet consumes resources, which is why precision is so important to achieve the best results without wasting time or investment.

We often say that those who talk to everyone, talk to no one . You need to target your ads to those who will actually listen to you, avoiding spending money on ads that will be ignored.

This is why studying the persona is so important: by knowing their habits and preferences, you can make your ads appear at the right time and place , increasing the chances of conversion.

Before you start advertising on the internet, it is essential to study the different platforms to develop strategies capable of attracting the maximum number of leads possible, using their resources in the best way.

Google Ads
Google Ads stands out when it comes to advertising on the internet. Brazilians are among the people who use Google the most , with an absurd volume of daily searches, and it is one of the common points of most sectors.

On Google, ads can take different forms. There are sponsored links , which take your pages to the top of search results , and are the most common way to use this platform.

This type of ad generates a lot of results when set up correctly , and it’s simple and straightforward. Information like location , device , and keywords relevant to your persona help drive conversions in these ads.

Additionally, Google also provides a library of websites where your ads can appear, usually in banner format. Knowing the pages your persona usually visits is essential to positioning your ads on the right websites.

Remarketing is another way to use Google to advertise on the internet. Using user cookies, it is possible to position ads to those who have already visited your pages and have not returned after a while, encouraging re- engagement .