Investments in digital advertising outperform tv

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Until a few years ago, television advertising dominated investment. All brands competed to have space in the commercials of the 9pm soap opera on Globo, and, of course, they paid whatever the price, as that was one of the biggest sources of exposure at the time. Even with the rise of the Internet, the marketing power that would be there in the future was still unknown.

The first signs that the digital world would come to support an entire “new market” began to appear after the emergence and popularization of social networks such as Facebook, YouTube, which allowed people to consume a lot of content for free, and later, Instagram. Over the years, this issue became increasingly stronger and more visible, especially when people began to spend more time using their smartphones, sharing and consuming content, than in front of the television.

Now the era has arrived. This was the one that had been talked about and awaited for some time: investments in digital advertising surpassed investments in TV in Brazil. Digital, with 43.0%, surpassed TV, with 36.3%, a difference of 7.3% that may seem small, but that will increase even more, since this is the trend from now on.

WHAT IS THE DIFFERENCE BETWEEN TRADITIONAL MEDIA AND DIGITAL MEDIA?

Before we talk about them, we need to understand colombia whatsapp data the differences between them. Each one has strategies and tactics that bring different effects and results.

Digital media are those that use the internet, generally using social networks, blogs, emails, YouTube, among countless other options.

Traditional media uses means such as: newspapers, radio, television, pamphlets, flyers, etc.

FEATURES THAT BENEFIT DIGITAL MEDIA

Always renews itself

Digital marketing is constantly changing and evolving. New methods are emerging all the time, the audience is growing exponentially and new ways of connecting with them are always emerging. In other words, it is unlikely to become obsolete or out of date.

Long-term results

A business's digital channels must always be up to date and constantly maintain a presence to create a connection with its audience. This work is time-consuming and usually yields longer-term results.

Measurement

Metrics are recorded at all times, allowing you to analyze the data and develop strategies based on what you analyze. In addition, you can measure which channels and content generate the most engagement and return.

CHARACTERISTICS OF TRADITIONAL MEDIA

High cost

Advertising in traditional media is generally much more expensive than digital media.

Impossibility of measuring

There is no way of knowing how many people were impacted by an ad, whether they liked what they saw or even how long they spent looking at it.

Lack of engagement

In digital media, it is possible to create a dialogue with the persona and interact more directly, thus creating a bond. In traditional media, this becomes difficult, since it is just the brand talking to a potential customer, without the interaction that other digital media allows.