The Senator Law Group encountered a problem when launching advertising: users visited the site but did not call. It turned out that the need to contact the firm first scared off clients.
The Envybox team shares how the Callback widget changed estonia phone number data the situation and started bringing about 150 new clients to the company per year.
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Contents of the article
What problem does "Callback" solve: Envybox case
What was the situation before the widget was launched?
How did "Callback" solve the problem?
What is the result?
What problem does "Callback" solve: Envybox case
"Callback" is a widget that allows the client to leave their phone number on the site so that they can be contacted. It looks like a pop-up window or a button in the form of a telephone receiver; if you click on them, a form opens to fill out.
Envybox case
This is exactly the widget that the client needed — the Eurasian Legal Group "Senator". The group provides legal and consulting services on a wide range of issues. Through the court, they help solve problems in migration, land, family, corporate, and other highly specialized areas of law.
The company is periodically featured in the media, they win high-profile cases, so the check is high.
Potential clients browse a large number of law firm websites. Most lawyers suggest that the customer write to a messenger or call them personally to contact them.
As a result, clients switch to another site and search for a lawyer until they find one who will solve their problem immediately - call back himself. Those firms that force the client to contact them lose customers.