In figures:
More than 75% of companies say that Marketing Automation helps them generate leads and increase traffic to their site ( Marketo )
Brands that use marketing automation increase their conversion rate by 53% more than companies that do not ( Aberdeen Group )
In this era in which blogs, emails and social networks have become essential marketing tools in the real estate sector, the tools that Marketing Automation provides us are essential to optimize the marketing and lead capture strategy to the maximum.
Automation software allows you to automate many communications with the user based on how they interact with us. In Real Estate, the benefits of Marketing Automation are many:
Lead nurturing: Get accurate information about where hong-kong phone number data your leads are in the sales funnel. The software itself recommends the next steps to take to continue nurturing your contacts.
Real-time updates: Knowing the exact time your prospects take an action allows you to respond immediately, increasing engagement with leads by reaching them at exactly the right moment.
Cost savings: Instead of requiring multiple software solutions to keep your marketing and sales efforts up to date, Marketing Automation provides an all-in-one solution that allows you to reduce expenses.
Synchronization with your database: Today, many marketing automation options allow integration with your own customer database: store contact data, set lead follow-up reminders, and even automate marketing tasks.
Using Marketing Automation for real estate companies allows for improved website traffic, lead generation and increased sales. But one thing that many forget is that we still have to produce the foundation ourselves: blog posts, email setup or social media management.
Content marketing encompasses many facets, but blogging plays one of the most important roles in successful real estate sales. Blog posts should be quality, with a certain frequency, allowing you to have plenty of your own content to share through automation. If you have five articles, for example, use automation software to publish the first piece as soon as possible and schedule the remaining four articles over the course of the next few weeks. This way, you don't have to spend time 'manually' publishing each one and can spend it on other needs.