It should work off—and with

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3. Do Your Research in Batches
Automation makes it easy(er). But don’t get carried away sending ‘personalized’ emails to and fro. Personalization works best when it’s backed by research.

Batch time to research prospects—and make sure they’re highly qualified—before adding them to your cold email outreach list.

Here’s how to do that:

Practice ‘time blocking’: Time blocking involves dividing your sales day by activities—and focusing only on that activity during that time block. Lead research? One of those blocks.
Develop your qualification process: Initial lead research—and qualification—is central to effective, relevant cold outreach. Get your qualification process in place to make the most of those time chunks.
Research, Now, how do I use it?

4. Use Multiple Outreach Channels for Better Success
Your outreach strategy includes more than just cold emails, right?

… Right?

Multi-channel sales outreach broadens your reach and boosts response rates by 37 percent over single-channel campaigns (according to this study).


So, how?

Create Workflows in Close: Workflows allow you to create costa rica telegram data multi-channel, multi-step processes that reps follow for the best multi-faceted outreach possible. Call, email, SMS—and more—it’s all in the Workflow!
Identify relevant social media: Call, email, and SMS cover your ‘typical’ sales outreach, but social media offers many opportunities to engage with leads, too! Craft posts, engage with targets, and send DMs—if that works for your brand. Hello, LinkedIn!
Hone your cold calling skills: Heard of cold calling? Cold calling is more personal—even than a personalized cold email. And depending on your industry, lead expectations, and staffing situation—it might be the better option.
Multi-channel outreach is important. However, what matters most is using your potential customers' preferred outreach channel. So, get to know them—and what they like.