For more information about OMO, please see the following article: What is OMO? Explains why it is important in marketing, its benefits, and examples of how it is being adopted in everyday life. What is OMO? Explains why it is important in marketing, its benefits, and examples of how it is being adopted in everyday life. By referring to the customer's behavioral history, you can take appropriate approaches and improve repeat rates. As explained above, by using a CRM system to approach customers in a way that hits their wants, you can expect to increase customer satisfaction and boost the repeat rate for your brand.
Possible approaches to increase repeat rates sweden telegram database include, for example, "suggesting outfits that match the customer's preferences in physical stores based on their browsing history on the EC site" and "delivering useful information on outfits through step emails." In addition, by cross-selling in physical stores based on customer preferences , you can not only increase customer satisfaction but also increase the amount of each purchase. By identifying ads with high response rates and narrowing down the media you invest in, you can effectively acquire new customers.
The managed customer information can also be used to "acquire new customers at reduced costs." For example, by identifying "advertising that led to actual purchases" based on accumulated information and focusing expenses on that medium, you can expect high results. In addition to advertising media, if you can analyze "who are the specific buyers of your brand?" and "what brands are most likely to be purchased at what time of year?", you will be able to implement an approach that is tailored to the target and time period.