0 stars. Before you begin the necessary tasks for improving your reputation, it’s important to email lists uk understand how Google’s system works. Local business ratings and reviews are part and parcel of Google Business Profiles as well as Local Finders and Google Maps. Reviews are text-based sentiments left by consumers, as shown above. Ratings are the 1-5 star symbology Google uses so that people can gauge a company’s reputation at a glance. The overall rating a business receives is based on Google’s average of all the individual ratings customers have left.

s, if a business has just two reviews, and one has a 1-star rating and the other has a 5-star rating, this averages out to an overall rating of 3.0 stars. Google users have the option to leave both a rating and text, or just a rating. Because of Google’s averages, local business owners with less than a 4-star total rating frequently ask how many higher-star ratings they will need to earn before they see their overall rating improve.