Example: Pillars Quiz from Patrice Washington of Redefining Wealth
Example: Pillars Quiz from Patrice Washington of Redefining Wealth
Source: Patrice Washington
If you offer different types of coaching, this assessment quiz can help you start the conversation on the right foot with a new lead. What Patrice does here is narrow down what a new lead is looking for in coaching, which allows her to reach out with the best options for that lead right from the start.
Example: Which Coach is Right Quiz by Nerd Fitness
Example: Which Coach is Right Quiz by Nerd Fitness
Source: Nerd Fitness
For coaching businesses with a wide range of coaching personalities, this kind of quiz can be a great way to determine which coach best fits the lead’s personality. Nerd Fitness again plays into its unique branding while allowing new leads to find a fitness coach that matches their style and needs.
When to use it: Awareness stage, when leads are still learning denmark telegram data about the pain points they want to solve and the existing solutions.
Any kind of exclusive content is a great lead magnet. However, audio content is interesting because it allows leads to listen to you as a coach and get a sneak peek into your coaching style.
Quick tips for better conversions:
Make it something genuinely exclusive: Whether that’s the way it’s produced or the content inside, make sure that this content is worth giving up their email for.
Follow up with appropriate lead nurture: You’ve asked for their email address for a reason—make sure to follow up promptly with more related content.
Example: Free Audio from Marie Forleo
Example: Free Audio from Marie Forleo
Source: Marie Forleo