Register brand name in 9 steps

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Introduction
After months of brainstorming and deliberation, have you come up with the perfect brand name for your product or service? Then of course you want to register it as soon as possible, before someone else runs off with your trademark. In this post you will learn how to register your trademark step by step and what else you should pay attention to when registering your trademark.

What is a brand name?
A brand is a unique name, term, symbol, logo or a combination thereof used to identify and distinguish a company, product or service from other companies, products or services in the marketplace. Thus, your brand name is part of your brand. Your brand name can be the name of your company, but so can the goods or services themselves. For example, soft guangdong mobile numbers list drink manufacturer The Coca Cola Company sells the product Coca Cola, but also Fanta and Sprite, for example. These are all brand names of The Coca Cola Company.

What is the difference between a brand name and trade name?
It is important to realize that a brand name is not the same as a trade name. Brand names are names you use to distinguish your products and services from your competition.

The trade name, on the other hand, is the name you used when you registered with the Chamber of Commerce and by which your business is referred to. Therefore, if you have registered your company with the Chamber of Commerce, you have not registered a brand name. Do you want to register your trade name? Read our post How to choose and register the right trade name.