Look for new paths?

[sumaiyakhatun27]

The future of social media is video content. Where should businesses move: to Reels, video advertising.
Nikita Nikulin:
– The trends of the new world are increasingly moving away from the so-called “clip thinking”, when people were presented with information in the “text + picture” format. It has really become easier for users to watch a short video for 15-30 seconds to get all the necessary information. The latest published studies show that 66% of people are more likely to watch a short video and only 16% are still willing to read the text about the company. Next year will definitely remain a period when videos on TikTok and Instagram Reels will show good results.

Dmytro Kornilov:
– Users not only want to consume video, but they also don’t mind creating it themselves. uk rcs data Brands next year need to take care of the conditions so that people can easily create personalized videos, while figuring out how to integrate their brand into them. In essence, you need to not just rely on the popularity of the format, but try to place an important emphasis in the right place.

what video?

Tetyana Kutsa:
– As for Instagram Reels, I think that in our country this functionality can play both for and against. But the bright interest will slowly fade away. In many social networks, the percentage of unique audience is quite small. The rest is a cross-section of users. It is clear that Instagram is trying to compete with TikTok, but Reels are aimed at audience interest more than followers. This factor can be a good lever for growing your subscribers and reaching new audiences.