Stage 2. What data should be used when creating a creative?

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Since we are brand trendsetters, the most daring, we looked at the trends of this target audience. And what did we notice? Sincerity, openness, eco, progressiveness, emotionality, nicheness – that’s all about our audience. Less about achievement, more for pleasure, inner integrity and value.

Step 4. Let's take a look at the trends
Trends 2018-2019

Trends 2018-2019

What we did next? From this data set, we identified key things that we relied on when creating the creative.

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When we were developing a communication strategy, important focuses, our brand philosophy included the word “purity”. This purity should be reflected in both communication and the visual vector. Analysis of competitors’ activity and rebranding, and the packaging of “Halychyna” itself prompted us to use a visual vector.

Trends 2018-2019

Studying our target audience showed us what to write about. That's how the #Pure platform was born . This is a platform for #pure_holy, #pure_reading, #pure_music. This platform is about something true, genuine. Because the products of "Halychyna" are natural, fresh, and genuine, which is what we conveyed with the word #Pure .

purely themes

The visual design came together almost immediately, because we have patterns on the packaging and no competitors who work in an illustrative format. Plus, it's an opportunity to strengthen the new branding through a visual component that distinguishes us in the feed of photo content, which is mostly present on Instagram.