3) Change images and decorations throughout the text to maintain interest If you use HTML email, you can also insert images and videos. Make sure to take measures to prevent users from leaving the email until they reach the link, such as "inserting images appropriately so that they don't get bored until they reach the link" and "changing the text color to make important parts stand out." ④Match the link content to the email body In the first place, the link content may not match the email text, so improve it as necessary.
For example, if you ask customers to register for cayman islands telegram database the official LINE account at the link, it will be easy for them to take action, so it may be enough if you can convey the appeal of your company to a certain extent. On the other hand, if you ask customers to enter their personal information and download documents, it will increase the amount of work for the customer. Therefore, you should create a well-crafted email body that makes them think, "I want to go through the trouble to download it.
" 3. Examples of improvements when conversion rate (CVR) is low Here are some examples of ways to improve your conversion rate: ① Build trust with your readers before they reach the CTA In order to lead readers to purchases or membership registrations, it is necessary to gain their trust by including "useful information" and "benefits of your company's products" in the text leading up to the CTA. If this relationship of trust has not been built and sales are attempted in a state of low interest, readers will not convert.