Gather a list of potential recipients

[hasnasadna]

4. Conversion Rate (CVR) Conversion rate (CVR) is the percentage of specific actions determined by the company via email. Examples of specific actions include "purchasing a product," "registering as a member on an EC site," and "downloading materials." It can be calculated using the following formula. Conversion rate = (number of conversions / number of effective deliveries) x 100 (%) Conversion rates are important because they directly measure how well your business is achieving its goals.


The average conversion rate will vary depending on the belgium telegram database industry, the hurdle to achieving the action, the price of the product, etc., but you should aim for around 1-5%. 5. Bounce Rate The bounce rate is the percentage of people who clicked on a URL in the email body but left without taking any action. It is calculated using the following formula: Bounce rate = (number of bounces / number of clicks on links within the text) x 100 (%) If the linked content falls short of the reader's expectations, the bounce rate will be high.


Losing a reader who clicked on a link is an opportunity loss, so if your bounce rate is high, consider improving it. 6. Cancellation rate (cancellation/suspension) The unsubscription (cancellation/suspension) rate is the percentage of people who unsubscribed from email distribution within a certain period of time. It is calculated using the following formula. Delivery cancellation (cancellation/suspension) rate = (number of delivery cancellations ÷ number of valid deliveries) x 100 (%) If the unsubscribe rate is high, try to determine the cause based on factors such as "frequency of delivery" and "degree of match between needs and content.