Use an instant form that needs to be filled out;

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3. App installs are aimed at promoting the mobile app, which in turn increases the number of installs. Facebook also offers to register the app on the platform and configure the SDK , with which you can integrate events into the app.

4. Video views are video ads about your company/brand. You can categorize the goal as “Brand Awareness,” and the video ads will also be shown to an audience that is interested in your products.

5. Lead generation as a business goal is aimed at finding potential customers, collecting information about them, and motivating them to make a purchase. The category presents several ways of communicating with the customer:

switching to messenger;
displaying the company's phone number for contact.
Facebook Ads goal

Only the “Lead Generation” goal allows you to add a form that can be created in the process russia rcs data or in advance in the Business Manager account. Here, the potential client leaves personal information. Registration on Facebook or Instagram takes place via phone/email. This means that the data is automatically pulled up, which is an advantage. The user only has to make a minimum of effort — confirm the form submission. The advertising goal also allows you to upload customer information or integrate your own CRM, which will be extremely useful for quick communication.

6. The "Message" goal will direct users to a messenger to contact the company. This can be Messenger, WhatsApp, or Instagram Direct (you can select multiple). At the end of the settings, you can create a template for the first message to start the correspondence or use the already existing standard type.