What texts do you need for your site?

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What should be the texts that sell?
It is impossible to cover all the features of sales texts in one article. Remember the main structural elements that will help you understand what a copywriter has to say about business texts:

a catchy title, based on a problem or its solution, intriguing and engaging to read,

offer – the main advantage of your service or product,

specifics – numbers, facts, screenshots, examples,

benefits instead of features – not just a description of the qualities of the product, but the disclosure of specific benefits that the buyer receives during use,

call to action – “Call”, “Write”, “Order”, “Buy”, “Find out more”.


Creating the right set of selling texts for a website, logically and consistently linking them together, guiding the visitor through the sales chain, is the main task of business texts. The selection will differ for different types of businesses, poland rcs data but the following conditional groups can be distinguished:

Required texts that sell Supporting texts that sell Sales texts with “special” features
Text for the main page
About the company/about me
Product/service description
Payment and delivery/Terms of cooperation
Contacts

5. Remind about abandoned shopping cart
According to research by Western marketing agencies, between 30% and 70% of online shoppers abandon their shopping carts before completing their order. However, sometimes all it takes to get someone to complete their purchase is a reminder.

Create a separate message with an abandoned cart reminder on your website. You may be pleasantly surprised by the increase in conversions.
Price
Denial/FACt
Portfolio/work examples
For dealers/partners
Landing pages (single-page, landing pages)
Commercial offers (for downloading and sending by e-mail)
Marketing kit (for download and sending by e-mail)
Texts that sell in the newsletter
Webinar announcements
When creating or ordering sales texts for your business website, remember: each of them plays its own role and is important for the overall sales process. Try to look at the business through the eyes of the target audience, understand their expectations, and the answer to the question of what exactly to write in the text will come naturally.