Brand and marketing opportunities in the new reality

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Yulia Puzyryova , a marketing director with 17 years of experience, held a seminar on the WebPromoExperts Academy YouTube channel. She shared her vision of the new marketing reality that has come to Ukraine and around the world.

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Features of modern marketing
Marketing is always about business in highly competitive markets, and about creating value myanmar rcs data for the customer. Now this is becoming more and more noticeable, as complex products become easier to use. And now it is really like an art - building businesses that create products. Therefore, it is very important for businessmen to understand: what does the customer really need, what will be sold? And how to understand this becomes the very core of marketing.

Product creation

It is very difficult to make a forecast of what will actually sell, what function our product needs next. But in our new Ukrainian reality, we need to guess less and less – we need to test and experiment. And the more your marketing knows how to cheaply test your hypotheses and your ideas, what “takes off”, what doesn’t, and not by surveying, but by real testing, how quickly you can do it, collect feedback – the more successful your products become.