Neuroscience has taught us that everyday consumers have become the world’s best brand ambassadors and content creators . UGC is more authentic , inspires greater loyalty, creates a sense of community , and is scalable .
More user-generated content.
Interest in micro influencers and nano influencers .
Automated Social Media marketing , tools to create kenya phone number data posts in advance, even a complete campaign and see the reach of your campaign.
How are we going to optimize conversion rate (CRO) in 2022?
Consumer trends evolve over time, we have to follow them closely and react. Keep an eye on:
Pixel analytics or conversion pixels.
Integration of payments from CDPs (“ customer data platforms ”).
Upselling and Cross-selling with Artificial Intelligence
Conclusions
2022 will continue with hyper-digitalization, influencers , employees as ambassadors of our brand and all the processes that improve the accessibility of our content.
We are looking forward to telling you more about digital marketing trends and each of the tools to address it in all its 360°. We will tell you about it in our next articles.
Don't forget to ask your marketing department or agency to focus on improving the user experience, automating data collection and analysis to improve the positioning of our content, without forgetting interaction and the generation of personalized content and offers.